Five tracks. One journey.

Each track combines courses, hands-on exercises, and consulting sessions — taking you from the starting line to the growth stage.

1

Idea

2

Planning

3

Finance

4

Marketing

5

Operations

Track One

Idea Track

The first step isn't production — it's knowing what to produce, and for whom. This track takes you from a blank page to a tested, executable idea.

  • • Techniques to generate 100 ideas in a single session
  • • The intersection of passion, capability, and market
  • • Test an idea before you invest your time in it
  • • Choose the best idea among multiple alternatives
Start the track Mentors in this track

1. Discover yourself

3 hours — your passion, values, and the field that's waiting for you

2. Idea generation

4 hours — tools and exercises with the instructor

3. Idea evaluation

5 hours — scientific criteria for evaluation and risk reduction

4. Real-world validation

6 hours — interviews, MVPs, and market testing

1. Feasibility study

Financial, marketing, and technical feasibility

2. Legal foundation

Choosing the entity and the procedures

3. Business plan

From vision to numbers and KPIs

4. Budgeting

Planning year-one spend and revenue

Track Two

Planning & Foundation Track

From an idea to a legal entity with a clear business plan and measurable numbers. This track builds the structure of your project.

  • • Professional feasibility studies
  • • Choosing the right legal entity
  • • Writing a business plan that convinces investors
  • • Setting clear KPIs for the first year
Start the track
Track Three

Finance & Investment Track

Smart financing makes the difference. Learn when you need funding, where to get it, and how to raise it without giving away your company's value.

  • • Map the funding landscape in Saudi and Arab markets
  • • Build a professional pitch deck
  • • Valuation methods and negotiation tactics
  • • Contracts and investor rights
Start the track

1. Funding map

Funds, banks, angels, crowdfunding

2. Pitch deck

12 slides that win any investor

3. Valuation

Methods for valuing early-stage startups

4. Term sheet

Reading and negotiating the terms

1. Brand identity

Story, values, and a look that sets you apart

2. Digital marketing

Social, SEO, paid ads

3. Content production

From writing to video

4. Measurement

KPIs, funnel, and ROI optimization

Track Four

Brand & Marketing Track

How do you make people know you, trust you, and buy from you regularly? This track turns your project into a beloved brand.

  • • Build a clear, distinctive visual identity
  • • Marketing channels — and where to invest your money
  • • Measure and optimize conversion rates
  • • Build a community around your brand
Start the track
Track Five

Operations & Growth Track

A successful project isn't just an idea — it's a system that runs. Here you learn to build it, scale it, and manage it without being consumed by the details.

  • • Designing operations and automating them
  • • Smart hiring and team building
  • • Performance management and continuous measurement
  • • Strategies for regional expansion
Start the track

1. Operations structure

SOPs, automation, and management tools

2. The team

Hiring, culture, and leadership

3. Measurement

The OKR loop and continuous improvement

4. Expansion

Entering new markets with minimum risk

Ready to begin?

Start with the Skills Assessment — we'll match you with the track that fits your personality and goals, and you're off.

Start the assessment